20 Oct PitPat and Dogs Trust collaborate to help the UK’s dogs
PitPat and Dogs Trust have come together to help educate the nation’s dog lovers on what their canine companions need to lead a healthy, fun and active lifestyle.
CAMBRIDGE & LONDON – MONDAY 12TH OCTOBER, 2020
PitPat, the UK’s favourite dog activity monitor, has teamed up with the UK’s largest dog welfare charity, Dogs Trust, to encourage all dog owners to keep track of their dog’s activity, weight and overall fitness levels.
The official partnership will promote the importance of regular exercise and interaction with our dogs and to help owners establish healthier routines. By using a PitPat dog activity monitor and app, owners can get the full picture of their dog’s day – such as how much distance they covered on their walk, how much time they spent playing and what they were up to when they were home alone.
It’s estimated that over half of the nation’s dogs have weight issues, and with ever-changing lifestyle and working patterns with covid-19, it’s never been more important for owners to be aware of their dog’s activity and weight.
The two-year partnership will see a minimum of £50,000 invested into supporting the wellbeing of dogs in the UK, with PitPat making a £5 donation to Dogs Trust for every sale of its dog activity monitor to Dogs Trust supporters. Charity supporters should use the code DOGSTRUST25 at check out to get 25% off a dog activity monitor and qualify for the £5 donation.
Andrew Nowell, PitPat CEO and co-founder said: “We are passionate about keeping dogs happy and healthy and are thrilled to partner with the Dogs Trust to help and inspire the nation’s dog owners. Every dog is different, and their activity needs will change throughout their life, so a PitPat helps you to keep your dog active in the way that’s right for them and gives owners peace of mind.”
Nick Daniel, Dogs Trust Marketing Director said: “We are absolutely thrilled to be partnering with PitPat, as every pound raised through the partnership will help us continue to support the thousands of dogs in our care while they await their forever home.
“Whilst this year has been a challenging time for us all, for many spending more time at home has meant we’ve been able to enjoy more quality time out with our four-legged friends. As our routines start to change again, now could be an opportune time to ensure we keep this new routine and give our dogs all the time and exercise we both need.
“PitPat provides a great opportunity to keep walks fun and stimulating for you both, whilst establishing new routines and creating even stronger bonds with your beloved pooches.”
With more people working from home, dogs have enjoyed a ‘playrise’ benefitting from extra bonding time with their owners. PitPat data showed an 11% increase in play during the first few weeks of lockdown. As people return to work, it’s important that they pay close attention to their dog’s activity and routines and be alert to changes. Through this partnership, PitPat and Dogs Trust will aim to inform and inspire dog owners to help them keep their dogs happy and healthy.
PitPat works in a similar way to human fitness trackers and gives owners a fun, easy and affordable way to keep track of their dog’s activity and weight for just £39 (RRP). The small waterproof device attaches to any collar or harness and has a battery life of a year, avoiding the need for constant recharging. From the PitPat app owners can see a breakdown of their dog’s activity, how far they’ve walked and manage their weight.
PitPat is the UK’s most recognised dog wellness brand, offering the top-rated and best-selling dog activity monitor and app-based management of exercise and weight. Based in Cambridge, our multidisciplinary team of vets, technologists and dog-lovers is on a mission to get the nation’s dogs fit and healthy. We deliver our services to dog owners directly and through partnerships with leading pet insurers, food brands and others.
About Dogs Trust
FDogs Trust is the UK’s largest dog welfare charity and cares for over 14,300 dogs across its network of 20 rehoming centres in the UK and one in Dublin. Dogs Trust has a non-destruction policy and will never put a healthy dog to sleep. The charity also focuses its efforts on understanding dogs and sharing that knowledge with the wider public to prevent problem behaviours that can result in relinquishment or abandonment. We are working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.
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