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Privacy Policy

October 2023

About us

We are Pitpatpet Ltd (company number 09199537) – a UK company registered at 5 Brookfields Avenue, Cambridge, CB2 8BB. When we use words like “PitPat”, “our”, “we” or “us” in the following and all our additional terms, that is who we mean. 

You can contact us about all our terms on [email protected].


We offer a wide range of products. For the purposes of this policy, the word “product” includes all the things defined in our General Terms of Use.

As a part of creating and offering our products to you and our other customers, we collect, hold and process a variety of data, including both anonymous data and personal data relating to named individual people and animals.

The collection and processing of this data is practically and contractually necessary for us to provide the services we offer to you and which you use as part of using our products. We regard the protection and appropriate usage of this data as extremely important.

This policy sets out the way we will treat any personal data that we hold about you. This data may be provided by you to us, collected manually or automatically by us from you, generated by us about you, or collected or received by us from third parties.

We will interpret your continued use of our products as your acceptance of the terms we set out here.

Types of data

Each time you use our products, we may directly or indirectly collect and hold information about you. This could include:

If you’d like further details on any information we may collect or receive, please contact us on [email protected].

Transmission and storage of data

The data that we hold about you may be transferred to and stored at facilities inside or outside our company and within or outside our immediate control. We use data storage locations in the UK, Ireland and the Netherlands. Your data may also be processed by staff who are not directly employed by us, and who may be located elsewhere in the world.

Although we will do our best to protect the privacy of your personal data at all times by using appropriate policies, procedures and technologies, we cannot guarantee that the transmission and storage of your data is completely secure. Similarly, although we will make every effort through backups and other mechanisms to protect your data against partial or complete loss, we cannot guarantee that your data will never be lost, nor that we will always be able to retrieve it if it is lost or if you or we delete it.

Use of data

We may make use of the data we hold about you (including in combination with other data we may receive from other sources) in a number of ways, including:

Disclosure of data

In the course of our business, we may share your personal data and data about your dog within our company for the purposes outlined above, with other companies related to ours, and with selected third-parties, including but not limited to:

Generally, we are not allowed to share personal data with third parties unless certain safeguards and contractual arrangements have been put in place. We will share your personal information with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so. This may include but is not limited to situations where:

When we share your information with third-parties, they may have the right to further share it internally and externally with additional third-parties who may not be inside the EEA.

If our company or its assets are licensed or acquired in part or whole by a third-party, data held by us and the rights and obligations contained in this policy may be part of the assets assigned and/or transferred.

Collaborations with partners

You may have obtained your PitPat device as part of a promotion, collaboration or other arrangement between us and a third-party organisation with whom you may or may not have an existing relationship. In this case, we will interpret your acceptance and use of this device as indicating your consent to our sharing the data associated with your use of that device with this third-party organisation and/or other organisations with whom they may be associated.

You have the right to withdraw your consent to such data sharing (see below). In some circumstances where you have a relationship with the third-party, you may have obtained a PitPat device as part of a service or benefit that they have provided or are providing to you. If you subsequently withdraw your consent for us to share your data with them, they may withdraw some or all of that service or benefit.

Data sharing outside the European Economic Area

If you live, use your PitPat device, or share the care of your dog with someone or some organisation in a country outside the EEA, we may with your consent share your data with third-parties in that country. In this case, your data may no longer be subject to the protection required by UK law, and may instead be dealt with by those third-parties in accordance with their own national and/or local laws, which may afford less protection to your data than UK law. Your consent (which you may withdraw) indicates your acceptance of any increased risks associated with such sharing.

Deletion of data

We will offer you ways to delete some or all of your data. 

We have the right to delete some or all of your data without your permission in any circumstances where we consider it appropriate to do so. This may include circumstances in which you have breached any of these or our other terms, in which we or you have modified or ended our relationship, in which you have requested such deletion, in which we have decided to do so for the purposes of purging our records of out-of-date or no-longer required information, or in which we are required by law or the instruction of a legal authority to do so.

If you or we intentionally delete your data, we will attempt to remove and stop using it. However, it may persist in backups and other archives that are impractical or impossible to alter, may have been processed or incorporated into data sets from which it cannot practically be removed, or may already have been shared with others who may retain it.

Legal basis for processing

We process the data listed in “Types of data” above on the basis that you have consented to our doing so, that it is necessary to provide our service, and that it is in our legitimate business interests to do so, as described in “Use of data” above.

Your rights

You have the following rights in relation to our collection, storage and use of your personal data: 

You also have the right to lodge a complaint to the Information Commissioner, and the right to ask us not to use your personal data for marketing purposes. 

You can contact us on [email protected] at any time to exercise any of these rights, and we may then direct you to an appropriate mechanism to achieve that effect.

As we further develop our products, we may make available further mechanisms for you to opt-out of particular ways that some or all of your personal data is held and/or used.

Should you choose to exercise one or more of your rights in respect of this policy, we may for reasons of practicality be unable to continue to provide some or all of the services we have previously provided to you.

For the purposes of the Data Protection Act 2018 (the Act), the data controller registered with the ICO is Pitpatpet Ltd (company number 09199537, also known as PitPat), whose registered office is at 5 Brooklands Avenue, Cambridge, CB2 8BB, UK. 

The Act gives you the right to access the data we hold about you, and you can exercise that right by contacting us on [email protected]


We may make changes to these terms in accordance with our General Terms of Use.