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General Terms of Use

January 2024

About us

We are Pitpatpet Ltd (company number 09199537) – a UK company registered at 5 Brookfields Avenue, Cambridge, CB2 8BB. When we use words like “PitPat”, “our”, “we” or “us” in the following and all our additional terms, that is who we mean.

Our business is focussed on pet dogs, but since our customers sometimes use our products with other animals, including animals that may or may not be pets, all our terms apply equally to all animal species, whether or not they are kept as pets, irrespective of which word is used to describe them, unless we explicitly indicate otherwise.

You can contact us about all our terms on [email protected].


Thank you for using our products, which we hope you’ll find useful and enjoyable. These General Terms of Use apply to all our products. Some of our products are also subject to additional terms that you can find separately on

If, as part of your relationship with us, you interact with other organisations (including, for example, credit/payment providers, veterinary services, app stores or any other third parties), those interactions may be subject to separate terms with those parties.

For the purposes of this agreement and all our additional terms, the word “product” includes all these things:

All these General and any additional terms govern our relationship with you, so we ask you to read them carefully because we’ll interpret your continued use of our products as your continued agreement with all our terms.

Acceptable use

We grant you the on-going right to use our products so that you can get the benefits they offer, but only in accordance with the General Terms below and any applicable additional terms

You may use our products in the ways we intend them to be used, but only in those ways. For example, you may not tamper with, disassemble, reverse-engineer, hack into or attempt to modify or use our products in unintended ways.

Unless we agree with you otherwise, you may only access our products through the public mechanisms we provide. You may not use non-public product features or access mechanisms.

You may use our products only with the animals for which they have been designed. If you do otherwise, you cannot rely on these or any of our additional terms, but we may continue to do so. You must not in any circumstances use our products on humans without their explicit and freely-given consent, which they may withdraw at any time.

We require you to use our products only in ways that are honest, decent and legal. You may never use them in ways we or others would regard as dishonest, undesirable, illegal, offensive or upsetting to us or to others, and neither may you attempt to damage, attack, restrict or deny others’ access to our products.

Our products are provided for your personal use only. We welcome the possibility that you may use our products in the course of your business, but you may not use them for commercial gain without our permission, which may require a separate agreement between you and us.


PitPat products are provided for the benefit and enjoyment of pets and their owners, and you or your pet must not do anything that threatens or affects that, or which threatens or causes harm or distress to any animal, human or organisation.

We may require your cooperation if you want to exercise certain rights granted under any of our terms. If you fail to cooperate you may forfeit those rights.


Your privacy is very important to us. Our Privacy Policy applies to information that we hold in relation to you and your pet(s). Your acceptance of our terms includes our Privacy Policy


As part of our relationship with you, and in accordance with applicable laws and any necessary consent, we may communicate with you electronically and in other ways to – among other things – update you on your and your pets’ performance, show progress towards goals etc, remind you of the benefits of the products you own or use, encourage you to make the most of such products, share special offers and promotions, ask you for your opinion on existing or possible new products and features, and introduce you to new features of or changes to our product range. 

We will provide you with mechanisms to control and/or turn off these communications.

We may however need to communicate with you to provide you with a product you ask for. If so, you may not be able to opt out of this communication whilst still receiving or using the product.


If you create any accounts with us, or we provide you with one or more accounts, you are responsible for all activity through those accounts. We are not responsible if other people access your account(s) with or without your permission. We ask you to choose strong and unique passwords, to keep them secret, and not to re-use them anywhere else.


We respect others’ rights, and require you to do the same.

Nothing in the relationship between you and us – or your use of our products – transfers the ownership of any information or intellectual property (IP) between you and us. Our trademarks, software, knowledge and all other IP continues to belong to us; your information and IP continues to belong to you; and information and IP belonging to others continues to belong to them.

If you provide any data or other information to us or upload it via our products, you warrant that you have the right to do so, and that you can and do grant us the rights to use it in accordance with our Privacy Policy.

Our liability

We want you to trust and rely on our products.

We make every reasonable and professional effort to ensure our products function as you would expect they should, that they are safe and accurate, that they can (where appropriate) be attached securely to your pet, and that they continue to work and be available to you whenever you require them.

However, our products are provided to you “as is”, and you are solely responsible for the use(s) you make of them and the outcome(s) that result.

You are responsible for the health, safety and well-being of your pet(s), and must not rely on any information or advice we provide. Information provided by and through our products is for guidance only. We require you to use good judgement in using our products and in choosing whether or not to apply or follow any advice, guidelines, instructions or recommendations you may receive from or through them or us.

You are responsible for the security and prevention against the loss, theft or damage of any of our product(s) that you may attach to your pet(s). Unless you have purchased specific protection against such circumstances from us, we are not liable to refund or replace any such product no matter when or under what circumstances the loss, theft or damage occurred. You must replace any such product at your own cost if you wish to continue to make use of our services. We may, in our absolute discretion, offer an ex gratia discounted price for a replacement product if we are satisfied that the circumstances of its demise are genuine and merit such an offer.

To the extent permitted by law, we make no formal promises about the fitness, performance, accuracy, safety, correctness or any other characteristic of our products or your use of them, nor about their continued availability.

We may modify, or temporarily or permanently withdraw our products at any time. There may also be bugs and unexpected outages. Whilst we will try to warn you about these things (including in advance if possible), we cannot promise to do so.

If we recommend, point you at or redirect you to a third-party product or source of information, we take no responsibility for your possible use of that product or information, and you should be aware that it may be governed by separate terms.

Our liability to you (including for any direct or indirect losses you may suffer) is limited to the price you paid for our products. Please check our additional terms for further product-specific details on our liability.


You may terminate this agreement at any time by closing your account(s) using any mechanism that we provide or by contacting us on [email protected]. If you don’t have an account, you can still let us know that you wish to terminate this agreement by contacting us on [email protected] and by stopping your use of our products.

We may temporarily or permanently and without warning suspend your access to our products and our relationship with you or terminate this agreement and withdraw our permission for you to use our products and to benefit from any accrued obligation we may owe you if we believe you haven’t complied with any of these or any of our additional terms.

We may also exercise the above rights and consequences in respect of any of our products if we believe you have stopped using that product for a period of at least 12 months, or immediately if we decide to withdraw that product from sale. In either case, it may not always be possible to reinstate access to that product, and any possible reinstatement may require the payment by you of a fee.

If your access to or use of any of our products is suspended or this agreement is terminated by you or us, your personal data will continue to be governed by our Privacy Policy but may, at our discretion, be immediately or subsequently deleted by us without warning.


If you don’t comply with these or any of our additional terms, and we fail to take action, that doesn’t mean we’ve given up our rights. And if any of our terms isn’t enforceable, the others will still apply.


We may transfer our rights and obligations under these and any of our additional terms to a third party. This may happen, for example, if the ownership structure of our company changes, or if we merge, acquire or are acquired by another organisation.


We may make changes to these or any of our additional terms at any time in the future. If we do so, the appropriate page(s) will be updated, and we may attempt (but don’t guarantee) to notify you by email or in some other way.  Please check back frequently to make sure you understand and agree with our latest terms.

These, and all our additional terms, are governed by English law, and the Courts of England and Wales have exclusive jurisdiction.