Owners blow hot and cold about walkies when weather turns

Weather patterns have a marked influence on the amount of walkies a dog gets, according to pet technology company Pitpatpet Ltd, makers of the UK’s number one dog activity monitor ‘PitPat’. Pitpatpet has released findings from their growing number of dog-owning app users that show on average (per day) their dogs exercise 30 seconds less for every 1mm of rainfall and on really inclement days, 20mm of rain resulted in 10mins less exercise.

Doggy Winter Walks

Data collected throughout the year also showed a notable reduction in dog activity levels during hot weather, seeing a particularly large dip in activity on June 21st – during the longest continuous hot spell since 1976! The company’s ‘tech hounds’ also noted a spike in activity levels on the 19th July – a day which saw a large number of thunderstorms take place across the lower half of the UK.

Pitpatpet Ltd CEO Andrew Nowell says “It’s fascinating to see how the weather changes our Pack’s activity levels.

The day of the thunderstorms was particularly interesting as it suggests that many dogs were up and about (potentially feeling anxious) during the storms. Based on these findings we hope that by using PitPat, owners can gain a better understanding of their dog’s behaviour, help reduce anxiety and help strengthen their bond” says Nowell.

Owners may also have seen an uncharacteristic spike in their dog’s activity in the hours leading up to the storms. Many theories suggest that dogs are capable of sensing a barometric pressure drop and even smell the ionisation in the air which they learn to associate with approaching storms.

The PitPat app and device helps owners care for their dogs by giving them a greater understanding of their pooch’s exercise needs. The app gives the owner a tailored exercise guideline for their dog and a daily break down of their activity in minutes and calories burnt.

The findings come as PitPat partners with the UK’s largest animal welfare charity the RSPCA, who hope to use the data to get a better understanding of the behaviour and activity trends of the UK’s dogs and their owners.

Lisa Hens, RSPCA dog welfare expert, said: “It’s interesting to see how the changing seasons and unpredictable weather can have an impact on the amount of time dog owners spend outside walking their pets.

 “But it’s important to remember that dogs need regular exercise – come rain, shine, or snow! However, if your dog is more of a fair weather walker and doesn’t like the rain or cold, then avoid forcing them to go out. Exercise is more than just going for a walk so allow them to go to the toilet, sniff, explore and play games.

 “If the weather is so bad that your dog is reluctant to go out then spend time interacting with them in a different way by playing games indoors while still making sure they have regular opportunities to go to the toilet.

 “PitPat is a great way of helping make sure that you’re making time each day to exercise and play with your four-legged friend whether it’s a beautiful, spring day or a cold, wintry one!

The insights provided by PitPat are not only beneficial to individual owners and animal welfare organisations – they could also provide valuable data to the pet industry to help tailor their products and services more closely to the needs of our nation’s pooches.

ENDS

For photography, product images, spokespersons interviews or for further information please contact Sophie Sanghera (press@pitpatpet.com) or call 01223 967305

 Notes to Editors:

The recommended retail price for the product is £49.99 and the app is free to download with no subscription. The product is available to buy from www.pitpatpet.com

About Pitpatpet Ltd:

PitPat is a leading player in the growing pet-tech sector and is committed to designing and manufacturing affordable products that augment traditional pet care with the latest technology.

 The company have formed strategic partnerships with several leading pet insurers and pet food manufacturers with a vision of helping ensure the health and happiness of pets worldwide. More details can be found at here.