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PitPat may be waterproof, but is it fireproof? British pet tech start-up enters the Den

Broadcast date: 28th August 2016, 9pm on BBC2

PitPat, a UK technology start-up, is flying the flag for British innovation as it unleashes a wearable activity monitor for dogs on the Dragons this Sunday.

No longer are wearables just for humans, Fido can join in the fun too. Human activity trackers such as Fitbit have revolutionised how we keep fit and exercise, and with 9 million dogs in the UK, PitPat is set to keep your dog App’y.

PitPat’s founder Andrew Nowell enters the Den seeking investment to grow the business in the UK and abroad, and to raise awareness of pet health. With over half of dogs overweight in the country, pet obesity is an epidemic that needs to be tackled.

Designed in Cambridge and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their dog gets the exercise it needs by keeping track of walking, running, playing and resting. PitPat attaches to any collar and with its sleek, compact and lightweight design it is the go-to gadget for dogs of any size or breed.

The device boasts best-in-breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time. Unlike other wearable technology products, there is no inconvenience or downtime for recharging.

Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity level and find out what they have done while they have been apart – with the dog walker, in kennels etc. The app compares the activity to a daily guideline based on the dog’s age, breed and weight and gives fun hints and tips towards responsible dog ownership.PitPat re-tails at £39.99 and is available to purchase online at or at pet stores across the country.

Is the bark of the Dragons worse than their bite? Tune into Dragons’ Den on Sunday 28th August to find out.

For photography, product images, spokespersons interviews or for further information please contact Honoria Simpson ([email protected]) on +44 (0) 7929 838522

Notes to Editors:

The recommended retail price for the product is £39.99 and the app is free to download with no subscription. The PitPat app is compatible with iOS devices running version 7.0 or newer: iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus. For Android devices compatibility requires Bluetooth 4.0 running version 4.4 or newer including: LG Nexus (4,5,6), Samsung Galaxy (S5,S6), HTC One and OnePlus One.

About Pitpatpet Ltd:

PitPat is focused on designing and manufacturing affordable products that augment traditional pet care with the latest technology. The company was founded by a group of four entrepreneurs based in Cambridge with expertise in high volume product design and sensor technology. Based on their experience developing human wearable devices and other low-cost and simple-to-use consumer products, the group spotted an opportunity in the pet sector and formed the company to develop it.

Further information on PitPat is available at

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