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How much should I feed my Labrador?

Find out exactly how much they need with the PitPat app.

Black Labrador wearing a PitPat with a green background

Wouldn’t it be a relief to know you’re feeding your Labrador exactly the right amount?

Despite Labradors being masters of the ‘feed me’ eyes, it’s important not to overfeed them.

But every dog is different, so how do you figure out precisely how much to feed them?

PitPat is changing the way you feed your Labrador.

Say goodbye to vague feeding guidelines on the back of food bags. Say hello to feeding recommendations that are precisely tailored to your dog.

Just download the free PitPat app to get your Labrador’s tailored feeding recommendation based on their age, weight, breed, sex and whether they are neutered. And, if you’ve got a PitPat Dog Activity Monitor, we’ll take their activity levels into account too.

With PitPat there’s no more guessing whether they’re getting the right amount to eat. We got you.

PitPat App with PitPat bowl

How it works


Keep track of your Labrador’s activity with a PitPat Dog Activity Monitor. Get a tailored exercise recommendation and see exactly how much time they spend running, walking, playing, pottering and resting.


Get a precisely tailored feeding recommendation for your dog that adjusts for their age, weight, breed, activity levels and more. Then simply weigh out their PitPat Food in the PitPat Weighing Bowl and let them tuck in.


Monitor your dog’s weight in the free PitPat App. If your Lab needs to put on or lose weight, set an ideal weight and track their progress over time. We’ll even adjust their food recommendation to help them get there.

PitPat Starter Pack


🐾 A PitPat Dog Activity Monitor to keep them fit and healthy.

🍗 A bag of our delicious and nutritious PitPat Adult food.

📱 Our free app which tells you precisely how much to feed them.

⚖️ The PitPat Weighing Bowl to make it super-easy to weigh to correct portion.

😍 Two bags of our super-tasty, healthy treats for training.

💸 £89 worth of PitPat products at a discounted price.

Labrador feeding guide

To find out exactly how much food your Labrador needs, download the PitPat App for their tailored feeding recommendation. And, if they have a PitPat Dog Activity Monitor, we’ll even take their activity levels into account.

There are loads of feeding options out there for dog owners, and it can be really difficult to know what is best for your dog.

Whichever food you choose, you should make sure the ingredients are high quality, like the poultry in PitPat Food which is fit for human consumption. You also need to ensure that your Labrador is getting a properly balanced diet, formulated by expert nutritionists to avoid any deficiencies. Finally, it should be super tasty.

Most adult dogs do best on two meals a day, one in the morning and one in the evening.

Since Labradors are a highly intelligent and energetic breed, why not make mealtimes a bit more fun? Try scatter feeding their PitPat Food, or using puzzle toys instead of a food bowl. Not only will they love the experience, but it’ll also help keep them mentally stimulated.

Two golden labrador retrievers sitting amongst white flowers