Affiliate Publisher Terms April 2023 Introduction We are Pitpatpet Ltd (company number 09199537) – a UK company registered at 5 Brooklands Avenue, Cambridge, CB2 8BB. When we use words like “PitPat”, “our”, “we” or “us” below, that is who we mean. These are the additional terms that govern our relationship with you as a PitPat Affiliate Publisher after we and you have been introduced by an affiliate network and we have accepted you into our affiliate programme. Subject to these terms we grant you the general right to promote our products to end consumers through media you control, in exchange for commission from us in respect of sales of our products made as a result of your promotional activity. These terms – together with any express or implied terms between us displayed on or relating to the relevant affiliate network – capture the entire agreement between us. You can, in certain circumstances, ask us to change them, but our agreement to waive, vary or add terms beyond those in this document must be in writing. These terms are in addition to and separate from any applying between us and the affiliate network, and any applying between you and the affiliate network. We deem you to accept or to have accepted all these terms and any others we’ve agreed in writing when you apply to join our affiliate programme, and they all apply between us for as long as that relationship persists. Commission You will be paid commission for approved transactions made as a result of your promotional efforts. An approved transaction: is a sale made direct to a genuine dog-owning consumer / end-user. Sales made to commercial customers, resellers or in quantities above those customary for ordinary dog owners are not approved transactions. must be made within 30 days of the customer first responding to your promotion (for example, by clicking on an advertisement). This means our standard “cookie duration” is 30 days. We have the right to vary this period. is not made if the customer’s purchase price is refunded to them by us inside any valid period specified in our returns policy. must not be made in a way that is or gives rise to the suspicion of being illegal, fraudulent or contrary to the terms or spirit of this agreement in any way. The rate of commission will be that which applies at the time the customer first responds to your promotion (for example, by clicking on an advert), as published by us on the relevant affiliate network website or agreed between you and us elsewhere. This rate is subject to change. You are responsible for ensuring that you correctly integrate any PitPat advertising into your medium (for example, by including trackable links on your website), in order to receive commission for approved transactions made as a result of your promotions. You will not receive commission for otherwise approved transactions where you have failed to do this. If you suspect that we have incorrectly accounted for approved transactions for which a commission to you is due but has not been paid, you can ask us to review transactions for up to three months after any such transactions have been completed. You will not receive any commission for any transactions for which the initial response to your promotion occurs during a period when our relationship with you was suspended or terminated. You will receive commission for approved transactions made as a result of initial customer responses that occurred up to the moment our relationship was suspended or terminated. Payment of any and all commissions due from us to you will take place through the relevant affiliate network and in accordance with their terms and conditions. Our reputation We invest heavily in what we do, and value our reputation as a trusted provider of high-quality products. We welcome your participation in our business, but we require that you uphold our reputation and do nothing to threaten or damage it. This means that your reputation is also relevant to us. You must not, whether directly in respect of our relationship or otherwise more broadly, engage in any activities, promote any views, or make any statements that are illegal or which we consider offensive (including but not limited to violence, sex, gender, religion, nationality, politics, animal welfare, drugs, gambling, disability). Neither must you make statements or express views that are critical of us or our products. As an organisation, we have particular views on matters relating to dogs, their care and the way that they are represented. We require your published standpoint on these sorts of matters to be broadly compatible with our own. We reserve the right to suspend or terminate our relationship with you if you and we are unable to reconcile any differences in this area. Our brand We will provide you with any advertising banners, logos and images that you may require to promote us. We have the right to withdraw or change these materials at any time. You must not use our materials in ways or in forms other than as approved by us in writing, and you must not modify them in ways not so approved by us. With the exception of your own photographs and videos, you must seek our express written approval to use any visual materials not supplied by us. You must not use our name or any visual or other advertising materials in any way that makes us or you look unprofessional (for example, in an unreasonably repetitive manner in a single placement on your medium). Our independence from each other You must not explicitly or by implication hold yourself out as representing us. You do not have any authority to act as our representative, agent or reseller nor to bind us in any way. You must be transparent and clear about the nature of our relationship and your independence from us in all your published and other communications. You indemnify us against any and all adverse consequences of your actions in promoting our products whether in accordance with these terms or otherwise. Intellectual property We respect others’ rights and require you to do the same. Nothing in our relationship transfers the ownership of any information or intellectual property (IP) between you and us. Our trademarks, software, knowledge and all other IP continues to belong to us; your information and IP continues to belong to you; and information and IP belonging to others continues to belong to them. You indemnify us against all claims relating to IP arising from your promotional activities whether in accordance with these terms or otherwise. Competing with us The purpose of the relationship between you and us is to reward you for increasing our sales. To this end, you must not engage in activities whose net effect is simply to reapportion sales to yourself that we would (or could) otherwise have made independently. For example: You must NOT bid on our brand keywords (or any variants / misspellings) in any way on any advertising platform. You MUST include our brand keywords in any negative keyword list applicable to any advertising platform you use. You must NOT use our brand name (PitPat, or any variant / misspelling of it) in any advertising copy on any advertising platform. You must NOT include our domain name (pitpat.com) or link to it in any advertising copy on any advertising platform. You must NOT without our express prior written permission (which we are not bound to provide) engage in retargeting activity on any advertising platform. Brand keywords include: PitPat; Pit Pat; PitPet; Pit Pet; PatPat; Pat Pat; Pitpatpet. For the avoidance of doubt, “advertising platforms” include but are not limited to Google Ads (including Google Shopping/CSS), Yahoo Ads, Bing Ads, Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, and any other paid medium you use to promote our products. Promo codes We may occasionally provide you with one or more promo codes (also known as voucher codes, discount codes or simply as codes) for your use in promoting our products. These may or may not be exclusive to you. We may withdraw or invalidate codes at any time. You must use only codes explicitly provided to you by us. You must not use any other code(s) that you may obtain from any other source, including but not limited to codes we provide to other publishers for their exclusive use, and codes generally available on our website or in other places (whether intentionally or otherwise). You may share the codes we provide only with the consumers to whom you are directly promoting our products. You may not share them with anyone else. You must clearly communicate to customers any restrictions (for example, validity dates or eligibility criteria) that we apply to such codes, and you must immediately stop promoting and remove any invalid codes on their expiration date or earlier if we ask you to do so. Other specific restrictions We want to work with you in ways that are exciting and mutually beneficial, and we invite you to be ambitious and creative in what you do. However, whether or not certain activities are allowed or prohibited under any of our more general terms, the following specific restrictions apply to our relationship with you: You may only promote our products on the specific channels agreed in writing between us. You may NOT promote our products via unsolicited (“spam”) emails. You may NOT without our express prior written permission (which we are not bound to provide) promote our products using SMS/MMS. Suspension and termination of our relationship Both we and you have the right to terminate our relationship for any reason by giving the other party seven days’ written notice. We have the right to suspend or terminate our relationship immediately if you are in material breach of any of these terms. The suspension or termination of our relationship temporarily or permanently ends your right to promote our products, which you must stop doing immediately. In addition, we have the right to reject or require you immediately to remove or not implement any promotional activity or advertising treatment that we consider undesirable for any reason whatsoever, and we may suspend or terminate this agreement immediately if you are unwilling or unable to do so. Changes We may make changes to these terms and will inform you of such changes by email. If you do not agree with the changes, you have the right immediately to withdraw from our relationship with you without penalty or notice.