Wearable technology just got pawsome

Wearable Technology Show, Stand 122

PitPat, a UK technology start-up is flying the British flag for innovation as it unleashes a wearable activity monitor for dogs, at the Wearable Technology Show. No longer are wearables just for humans, Fido can join in the fun too. Human activity trackers such as Fitbit have exploded onto the wearables scene, but with 9 million dogs in the UK, the pet-tech market is soon to follow.

Designed in Cambridge and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their dog gets the exercise it needs by keeping track of walking, running, playing and resting. PitPat attaches to any collar and with its sleek, compact and lightweight design it is set to be the go-to gadget for dogs of any size or breed.

The device boasts best-in-breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time. Unlike other wearable technology products, there is no inconvenience or downtime for recharging. Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity levels. The app compares the activity to a daily guideline based on its age, breed and weight and gives fun hints and tips on responsible dog ownership.

Speaking ahead of the WTS 2016, CEO Andrew Nowell said: “PitPat is a new and exciting way to bring you and your dog closer together, whilst encouraging exercise and a healthy lifestyle. Wearable technology has revolutionised how we keep fit and exercise, and now consumers are keen to use the same technology to help their pets stay happy and healthy.”

PitPat retails at £39.99; please visit www.pitpatpet.com to find a list of stockists.


For photography, product images, spokespersons interviews or for further information please contact Honoria Simpson (press@pitpatpet.com) on +44 (0) 7929 838522

Notes to Editors:

The recommended retail price for the product is £39.99 and the app is free to download with no subscription. The PitPat app is compatible with iOS devices running version 7.0 or newer: iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus. For Android devices compatibility requires Bluetooth 4.0 running version 4.4 or newer including: LG Nexus (4,5,6), Samsung Galaxy (S5,S6), HTC One and OnePlus One.

About Pitpatpet Ltd:

PitPat is focused on designing and manufacturing affordable products that augment traditional pet care with the latest technology. The company was founded by a group of four entrepreneurs based in Cambridge with expertise in high volume product design and sensor technology. Based on their experience developing human wearable devices and other low-cost and simple-to-use consumer products, the group spotted an opportunity in the pet sector and formed the company to develop it.

Further information on PitPat is available at www.pitpatpet.com.