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PitPat em-barks on CES 2022 to launch a revolutionary GPS tracker for dogs

Booth 54929, Venetian Expo

PitPat, the UK’s leading pet wellness brand, is flying the British flag for innovation as it unleashes a groundbreaking GPS tracker for dogs, at the world’s largest tradeshow for consumer technology.

The highly anticipated GPS device builds on their hugely successful dog activity monitor, which has sold over 100,000 devices in the UK. As well as containing PitPat’s state-of-the-art dog activity monitoring technology, the GPS tracker also allows pet parents to locate their dog on a map if they go missing.

Dog GPS trackers have been on the market for several years, but have been plagued with problems such as large size, short battery life, costly ongoing subscriptions and unreliable performance. PitPat’s new GPS tracker changes the game.

It is the first tracker to incorporate both the latest LTE-M and NB-IoT technologies, giving the tracker superior power performance, coverage and network availability.

And thanks to it’s long battery life (months not days), IP67 rated waterproof enclosure and compact design it can withstand every adventure.

PitPat are experiencing exceptional demand for their innovative tracker, with over 10,000 registrations to their waiting list on launch. 

Speaking ahead of CES 2022, CEO Andrew Nowell said “When we set out to make the PitPat Dog GPS Tracker, we knew it had to stand up to the high standards that our customers expect from us. Like all our products, it’s been developed specifically with dogs in mind, from the exceptional technology at its heart, to the compact, waterproof design and industry-leading battery life. 

“With our PitPat Dog Activity Monitor we’ve already helped thousands of pet parents keep their dogs fit and healthy. Now we also them peace of mind that they can find their dog if the unexpected happens, or check in on their dog’s location or activity whilst they are apart, making PitPat a must-have for all pet parents”

PitPat are based in Cambridge and proudly manufacture their devices in the UK. PitPat will be giving product demonstrations throughout the show at Booth 54929 in the Venetian Expo.

Notes to the editors

The product is available from

The RRP is £149 and the app is free to download with no subscription.  The PitPat app is compatible with iOS and Android devices running the latest or immediately preceding versions of their OS systems.

For photography, product images and other assets please visit

For spokespersons interviews or for further information please contact [email protected].

About PitPat

PitPat is the UK’s leading and most recognised dog health and wellness brand. Our multidisciplinary team of vets, techies and dog-lovers are on a mission to make it easy for pet parents to do the very best by their dogs, with tailored propositions for their every need.

© 2021 Pitpatpet Ltd