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Dogs in the Den

It’s been a month since our founder Andrew Nowell entered Dragons’ Den, seeking investment to grow PitPat in the UK and abroad and to raise awareness of pet health. A pawsome performance from award-winning agility dogs Hazel and Bramble, a strong pitch, and great feedback on the product led to two competing offers from Deborah Meaden and Nick Jenkins. If you didn’t catch the show, find out the result here:

Since the show was filmed, we have gone from strength to strength and have launched PitPat across Europe and in New Zealand, increasing our sales by over 5 times. We have also continued to improve the product by adding a calorie measurement to the app. With over half of the UK’s 9 million dogs overweight, pet obesity is an epidemic that needs to be tackled. We plan to expand the calorie feature to record feeding, helping owners to keep their pooches in tip-top shape; and there is more to come.

By connecting our app, we are going to create a network of dog owners who are keen to learn more about their pets and improve the well-being of their furry friends. Additional features and rewards will help provide owners with motivation to achieve their goals, learn from others and share their successes.

We are currently growing our team of tech hounds to get these exciting features to you sooner, and will be launching a fundraising round on Crowdcube in October. We are committed to improving pet health globally and would like to welcome you on that journey, too. Stay tuned for further details!