UK pet-tech company PitPat are taking the lead when it comes to tackling dog obesity. Their dog activity monitor is making a huge difference to the health of their existing ‘Pack’ of app users who recently burnt over 240 million collective calories – the equivalent of around 1 million Big Macs!

The news comes just in time for National Pet Obesity Awareness Day on October 11th – just like humans, obesity in dogs can lead to a variety of illnesses and ailments, as well as a shorter lifespan. Current scientific literature suggests that over 40% of Britain’s dogs are overweight and according to PDSA’s latest PAW report around 93,000 never get walked. In contrast PitPat’s active Pack has clocked-up over 20 million minutes of exercise in 2017 alone!

PitPat are on a mission to ensure the health and happiness of all dogs and are proud to say that their Pack is growing exponentially with help from their insurance partners including, Co-op, Argos, 4Paws Insurance, MoreTh>n, John Lewis and M&S Bank.

Andrew Nowell, PitPat CEO says “We created PitPat to give owners a fun, simple and affordable solution to help ensure their dog gets the right amount of exercise.

Our doggy community love using the app and it’s great to see the positive effect it’s having on helping owners form healthier habits with their dog. Wearable technology has revolutionised how we keep fit and exercise, and now dog owners are embracing the same technology to help keep their pooch in tip-top shape.”

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For photography, product images, spokespersons interviews or for further information please contact Sophie Sanghera ([email protected]) or call 01223 967305

Notes to Editors:
The recommended retail price for the product is £39.99 and the app is free to download with no subscription. The product is available from our website, Argos, Tesco, Very.co.uk and hundreds of pet stores nationwide.
Further information on PitPat is available at www.pitpat.com.

About Pitpatpet Ltd:
PitPat is a leading player in the growing pet-tech sector and is committed to designing and manufacturing affordable products that augment traditional pet care with the latest technology.

The company have formed strategic partnerships with several leading pet insurers and pet food manufacturers with a vision of helping ensure the health and happiness of pets worldwide.

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