PitPat Mascot Patch Holding his lead

“Four-legged comrades! We stand on the cusp of a playful revolution, and our demands are simple. We want more of the playtime that makes us happy and healthy.”

“Four-legged comrades! We stand on the cusp of a playful revolution, and our demands are simple. We want more of the playtime that makes us happy and healthy.”

PitPat Mascot Patch Holding his lead

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Join in the fun and help us hit our target

At PitPat we’re passionate about the benefits of play and we need your help. Playing with your dog keeps them mentally stimulated throughout their lifetime. It shouldn’t be an optional extra but an essential for their wellbeing. That’s why we’re targeting a whopping 1 billion minutes of activity with PitPat in 2018. Demand a #playrise, demand a PitPat!


of 1,000,000,000 minutes


Our Play Olympics has finished!

Head over to our Play Olympics site and see who won.

Dog Play Olympics Trophies

Learn to play with PitPat’s Play Masterclass video series

Our veterinary play expert Emily Blackwell explores the power of play in this series of mini videos. From dogs’ mental and physical health to our own, and favourite toys to training tips, hear it all from the expert!

Intro – What’s it all about?

Our CEO and founder Andrew Nowell gives us a quick overview of our Movement for More Play mini video series.

The power of play

Why do dogs play?

Doggy language

What is play? How can you recognise it?

A lifetime of play

What kind of games are good to play with dogs?

Play outside the box

What are the most popular toys for dogs?

Play Data

Our Tech Hounds are leading the pack when it comes to play research and what they have found is fascinating.

MFMP Power of Play Infographic

Get Social

Get involved and share photos from our social channels that use #pitpatpack, or #playrise.

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Join in the games with the rest of the Pack on Facebook, Instagram and Twitter! Use #pitpatpack and #playrise.


We are pawsitively delighted to have MORE TH>N supporting our Movement for More Play.

  About MORE TH>N

At MORE TH>N we’re on a mission to shake up the stuffy world of insurers and replace ‘just about good enough’ with ‘more than you expected’. From the products we offer to the service we provide, our customers and their families are at the heart of what we do. That’s why we do more.


MORE TH>N is one of the biggest pet insurers in the UK and we feel passionately about pets. We are committed to taking care of our customers’ cats and dogs, as we understand pets are part of your family.


At MORE TH>N we’re keen to promote the importance of responsible pet ownership as we believe that happy pets are healthy pets. We are proud to work in partnership with PitPat and support their #playrise campaign designed to educate dog owners about the benefits of play and inspire them to give their dogs what they need – a #playrise!

  Quote from Andrew Moore:

“Play is a really important part of your dog’s life. It enriches their day and engages them, bringing both entertainment and activity. It’s not only great for their health and fitness but also their mental health. Plus it’s a great way for us to bond with our dogs, and get some exercise at the same time!”

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